Melissa Helyer, a new fashion label launched during London Fashion Week, is the work of New Zealanders Melissa Helyer- Donaldson and Carolyn Gillum.
Cheap christian audigierThe women, who attended Burnside High School, have been in London for several years. Designer Helyer-Donaldson's background includes modelling, acting, art directing, fashion consultancy and fabric design. Director Carolyn Gillum previously worked at a financial services firm in the City of London as a director and senior manager.
The label's launch collection featured art deco patterns on tailored trousers, coats and Dimmable LED Down Light K1108 - 2x1x1W / 2x1x3W jackets, but the garment to capture major attention was a halterneck dress. It appears in the March issues of Cosmopolitan and Company magazines and will be seen in an advertising campaign for handbags on the London Underground.
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Go to www. melissahelyer.com and www. purewomenswear.co.uk for more information. -Kate Fraser
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